Dream to go Further

Being a new business and trying to build trust with new customers is extremely difficult. To battle this we need to capture our customers and bring them on a journey with us. To not only understand what we do but also inspire them to take the leap.

Dream to go Further

Travel in Speed

Research

Before the start of any project it’s important to deep dive into who our audience is, be it new users or old. The more information we have about our users the more we are able to pin-point and target these users and communicate our message with them successfully.

Strategy

What is it we do now with all this information. How do we target our users with what we want to show them. The biggest challenge faced is interruption and flow. Stopping a user in mid flow of their daily lives and then brining them to a destination without causing frustration or confusion. Thus, we have a strategy.

Technical

Dynamic Sizing

An animation is often locked to its composition, basically meaning re-sizing an animation could take days if not weeks. We needed multiple aspect ratios for each video ( now you can see the problem ). However, created a tool to let the animations re-calculate their sizing based on the composition aspect ratio. This means we only had to create the animations once saving valuable time.

Tree Rigging

Often times a scene needs to undergo changes. However, with animation this takes precious time having to run back and forth changing assets. To counter this we created a tree rig which allowed us to quickly manipulate any tree in any way and retain all of its animation information. This meant we could change a scene in minutes instead of days.