White Claw - The Difference is Clear
Three cans rest in shallow water as a clean CG wave breaks across frame. Each can reacts with subtle bob and drift for a premium, physics-led read. I built a spreadsheet-to-video system so copy, flavours, legals, logo and timings are fully dynamic. Teams can output variants across 16:9, 1:1 and 9:16 without opening After Effects. This ran under White Claw’s social platform The Difference is Clear.
Dynamic Headline
Primary claim line that always reads premium. One spreadsheet cell flips language. A rules engine sets size, line breaks, and spacing to the brand grid. It anchors relative to pack and logo and respects max size and safe areas. Visibility can be switched per market.
Dynamic Subline
Support copy that locks to the same typographic system. Locale ready from the sheet with auto reflow and capped scaling to keep rhythm across 16:9, 1:1, and 9:16. Positioning stays relative to the headline and key visual. Toggle on for depth or off for punch.
Dynamic RTB
The proof point field built for numbers and nuance. Text and numerals update from the sheet across any language. A constraint solver manages wrap, spacing, and size caps for legibility and never overlaps the key visual. On or off by market.
Dynamic Key Visual
Hero cans and wave under full control. The system swaps flavour assets on input, checks resolution, and locks focal point per format. Scale, crop, and collision avoidance are solved automatically so copy, logo, and legals stay clean.
Dynamic Logo
Corner mark that never drifts. The engine enforces min size, max size, and margins to the brand spec for each aspect ratio. It selects the correct logo variant, snaps to whole pixels to prevent shimmer, and can be hidden when partners require it.
Dynamic Legal
Market legals that stay readable and tidy. Copy localises from the sheet, auto sizes to a legibility floor, and holds to a fixed baseline above the safe margin. Wrap, line count, and spacing follow the brand grid. Switchable per market.
FAQ
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Spreadsheet to video pipeline driven by a custom After Effects script and a CSV input.
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Around 3 minutes per video at 1080p. Fire off unlimited variants across 1080×1080, 1920×1080, 1080×1920 in one batch without opening After Effects.
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Change the sheet and regenerate. The system outputs fresh renders plus a fully resolved After Effects project for further tweaks.
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Headline, Subline, RTB, Key Visual, Logo, Legal. Language switch ready. Show or hide per market. Size, spacing, and relative position stay brand safe with max size caps.
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Auto file naming from the input fields for clean version control.
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Safe areas, pixel snap, copy legibility, and collision checks enforced at render time.
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1920x1080, 1080x1080, 1080x1920. Duration 6 seconds. Social ready.