Visa x KuCoin - KuCard Launch
A 30 second hero built to drive KuCard sign ups on social and OLV. The motion approach brings back the classic gaming interface of the arcade, using key messages through a simulated endless tunnel spotlight key benefits, exclusive rewards and benefits, Apple Pay support and cashback, all wrapped in Visa trust cues and KuCoin brand colour.
Endless Tunnel
After Effects rig that builds an infinite tunnel. One 360 slider controls depth, and speed.
Frame Rig
Custom propoerty controls to reveal targeted frame layers, resulting in fewer duplicated comps, less revisions and faster layouts.
Sound Design
Original foley and FX layered to picture. Hits and swishes locked to key motion beats to enhance the overall video.
