TFL - Travel Kind

Two 5 second social spots built to land quick courtesy prompts in feed and stories. We used simple type and animated iconography for sub-2 second legibility, brand-safe, and mirrored layouts for 16:9 and 9:16. Travel Kind is TfL’s courtesy campaign that began in 2017, used short social edits in 2020, and continues with refreshed behaviour cues like headphones on.