Green & Black - Wildly. Deliciously. Organic
A visceral, sound led motion suite that reframed organic as flavour. We built a flexible animation system of macro ingredient cuts, scenes and sound reactive pacing that scales cleanly across Social, DOOH and HTML5 display. Timing was tuned for 5s, 6s and 10s to maximise recall and thumb-stop in feed while holding a strong pack lock.
Facts
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One Show Gold Pencil 2021 for Sound Design. D&AD Wood Pencil 2021 for Sound Design and Use of Music. Shots Awards 2021 Gold in Editing under two minutes and Bronze for Use of Music. Kinsale Shark 2021 Silver for Best Use of Licensed Music. British Arrows 2021 to 2022 Craft Bronze for Sound Design.
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3 master videos for 36 deliverables
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5 Seconds, 6 seconds & 10 seconds
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1920x1080, 1080x1920, 1920x720, 1080x1080, 300x600, 970x250, 1280x720
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Socials, DOOH, Interactive, Web