Esso x DeutschlandCard - Esso Pay

Two fast moving social spots drive Esso Pay adoption in Germany. Message one pushes a prize mechanic where paying with Esso Pay can win back the value of your tank in DeutschlandCard points. Message two gives new users 300 points for first use. Motion highlights include a minature Esso station, number tickers for 300, coupon bursts, and centre safe logo lockups adapted for 1:1, 4:5, 9:16, and 16:9. References confirm the prize and points incentives and Esso Pay’s link to DeutschlandCard.